Merdjan Tekfidan

Senior Digital Marketing Strategist · Warsaw / Poland · merttekfidan@gmail.com

Results-oriented Senior Digital Marketing Strategist combining a strong technical background with expertise in full-funnel advertising strategies, client budget management, and up-selling to maximize ROI. Specialist in managing complex Google Ads portfolios and delivering internal technical training on Google Tag Manager.

Experience

Senior Digital Marketing Strategist

TTEC, official Google vendor (previously G Partner), Warsaw
Tag Master & GTM Trainer (Sep 2024 - Present)
  • Designed and delivered a comprehensive GTM training curriculum for internal, cross-market teams.
  • Educated colleagues on conversion tracking, remarketing tags, and dynamic value integration.
  • Conducted server-side enhanced conversion tracking and Conversion API(CAPI) setup trainings and offline conversion implementation using CSV files or connecting to CRM systems.
Pod Lead / Coach for TR Team (Jun 2023 - Present)
  • Mentored a 15-person pod, elevating strategic proficiency and portfolio management readiness.
  • Led daily/weekly huddles to track progress and implement solutions for complex client issues.
Google Ads Strategist (Jan 2020 - Present)
  • Managed and strategically advised a portfolio of 100+ Google clients per quarter.
  • Optimized monthly advertising total revenue of approx. $500k via data-driven strategies.
  • Architected bespoke advertising frameworks and provided expert guidance on GTM/Analytics implementation.
Jan 2020 - Present

Full Stack Software Developer

Akademia Finansów i Biznesu Vistula, Warsaw

Project and implementation of HR Academic Portal – an employee management information system for academic results monitoring.

Sep 2015 - Aug 2019

Web Developer - Freelancer

Lodos Digital Marketing Agency
  • Creating CMS websites (WordPress, OpenCart) and static HTML sites.
  • Converting static websites into dynamic content management systems.

→ Technologies: PHP, HTML, CSS, WordPress, OpenCart

2012 - 2015

Education

Akademia Finansów i Biznesu Vistula, Warsaw

Bachelor of Engineering - Computer Engineering
Including 1 year of preparation language school
2012 - 2015

Skills & Tools

Marketing

Google Ads, SA360, Meta Ads, Bing Ads

Analytics & Data

Looker Studio, SQL, Google Tag Manager (GTM), Google Analytics, Microsoft Clarity, Google Search Console

Web Development

JavaScript, WordPress, Shopify, PHP, HTML, CSS

Other Tools

Microsoft Excel & Google Sheets, Google Merchant Center, Salesforce, Google My Business

Languages

Turkish (Native), English (Advanced), Polish (Beginner)

Certifications

  • Google Ads Certificates (Search, Display, Performance Max, Shopping, Video, App, Measurement)
  • Search Ads 360 Certification
  • Bing Ads Certification